The Humanity Behind Your Business: How to Show the People, Not Just the Brand
- Willow Graphix & Co.
- Jan 19
- 3 min read
In a world full of polished websites and carefully curated content, people are looking for something real. They want to know who they’re working with, not just what your business does. Showing the humans behind your business builds trust, connection, and loyalty. Your brand is more than a logo or a colour palette. It’s the people who make it happen.
Why the Human Side Matters
People connect with people, not businesses. When someone visits your website or social media, they’re looking for proof that there’s a real team behind the screen, people they can relate to and trust.
Sharing the human side of your business helps you:
Build credibility
Feel approachable
Create an emotional connection
Stand out from the competition
Your About Page Is a Great Place to Start
Most About pages focus on services and experience. But that’s only part of the story.
Your About page can also share:
Why your business exists
What you care about
The values that guide your work
What makes your team unique
Write like you’re talking to a person, not a corporate robot. Short, friendly sentences go a long way.
Introduce Your Team (Even If It’s Small)
You don’t need a huge team to show humanity. Even a one- or two-person business benefits from introducing the people behind the work. Keep it simple:
Short bios
Friendly, natural photos
Fun personal touches like hobbies or favourite parts of the job
Sharing a little bit about the people on your team helps visitors feel like they know you before they even reach out.
Let Your Team Share the Story Too
Employee-generated content is a great way to show the human side of your business. This is content created by your team, such as photos, videos, quotes, or small stories, that reflects real work life.
Think:
Behind-the-scenes photos
Short workday videos
Quotes or insights from team members
Day in the life content
It’s authentic, relatable, and feels more trustworthy than polished marketing.
People Everywhere, Not Just on About Pages
Your About page isn’t the only place to show your team. Think about:
Homepage introductions
Service pages showing who your clients will work with
Blog author sections
Contact pages
Including real photos of your workplace, like the office, studio, or workspace, is also a great way to show authenticity and make visitors feel comfortable. Seeing real faces and real spaces across your website builds trust and approachability.
Bring Your Team to Social Media
Social media is the perfect place to feature your people. Ideas include:
Employee spotlights
Behind-the-scenes posts
Team milestones or anniversaries
Quick Q&A posts
You don’t have to post every day. Even one team-focused post a month keeps your audience feeling connected.
Keep It Real, Not Perfect
Showing humanity doesn’t mean oversharing or losing professionalism. It means being honest, approachable, and consistent. Your content should feel natural, like a real person is talking to the reader, not scripted or staged. Connection matters more than perfection.
Final Thoughts
Your business is made up of people. And those people are what make it unique. Show them on your website, social media, and content, and you’ll build trust before a single conversation even happens. People don’t just choose businesses based on services. They choose the people they feel connected to.
Sign Up for Tips to Boost Your Brand, Website & Marketing
Sign up for the Willow Graphix Newsletter and get inspiration, insights, and updates delivered straight to your inbox.
Comments