How to Use Video in Your Social Media Marketing

Willow Graphix & Co.
Dec 23, 2025
2 min read

female prepping food for a video that she will be using for social media suggested by Willow Graphix for marketing in Midland, Barrie, Simcoe County Ontario

Video has quickly become one of the most powerful tools for connecting with your audience online. With social media platforms prioritizing video content, businesses that embrace this format can increase engagement, build trust, and stand out in crowded feeds.

Every brand has a story worth sharing. Video is one of the best ways to communicate your message clearly, engage your audience, and make your social media content more memorable. Here’s how you can make video a key part of your marketing strategy.

1. Start with a Clear Goal

Before filming, know what you want your video to achieve. Are you:

Showcasing a new product or service
Sharing a client success story
Highlighting a behind-the-scenes look at your business
Educating your audience with tips or tutorials

A clear goal will guide your content, tone, and length, making your video more effective.

2. Keep It Short and Engaging

Social media users scroll quickly, so capturing attention in the first few seconds is important. Aim for:

Instagram and TikTok: 15–60 seconds
Facebook and LinkedIn: 1–2 minutes
YouTube: 3–5 minutes for educational or storytelling content

Hook viewers immediately with an interesting visual, question, or statement.

3. Stay On-Brand

Consistency is crucial in social media marketing. Use your brand colours, fonts, and tone to make videos instantly recognizable. Include your logo subtly and maintain your brand’s voice in captions and scripts.

4. Add Captions and Text

Many users watch videos without sound. Adding captions ensures your message gets across even when muted. Highlight key points with text overlays or graphics to make your content easy to understand.

5. Encourage Engagement

A clear call-to-action turns viewers into followers or customers. Encourage actions such as:

Commenting or sharing the video
Visiting your website or online store
Signing up for your newsletter
Checking out a promotion or event

Engagement increases your video’s visibility on social platforms and helps your brand reach more people.

6. Plan and Schedule Your Videos

Consistency helps your audience know what to expect and keeps your social media presence active. Create a simple content calendar, batch your video production if possible, and schedule posts ahead of time. This will save you stress and maintain a cohesive brand image.

7. Measure Your Success

Track the performance of your videos to see what resonates. Look at metrics such as:

Views and watch time
Likes, comments, and shares
Click-throughs to your website or landing page
Conversions or leads generated

Use these insights to refine your strategy and create even more effective content in the future.

Final Thoughts

Video is a powerful tool for connecting with your audience, increasing engagement, and showcasing your brand personality. Even simple, well-planned videos can make a big difference in your social media presence. If you’d like help managing your social media or creating engaging content, you can reach out to us. We’re happy to guide you and support your business online.

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