Big News from The Willow Team: A Shift Filled with Care, Gratitude, And Even More Support

Michelle Rogers, our founder and the creative force behind Willow Graphix & Co., is taking a well-earned step back. After years of pouring her heart, energy, and passion into building Willow into what it is today, she is focusing more time on something deeply personal: The Hope Centre. This inspiring organization, a longtime dream of Michelle’s, is growing in meaningful ways. She is also embracing the chance to slow down and enjoy more time with her family. It is a rhythm she has worked hard to create space for.

So, what does this mean for Willow and the people we work with every day?

In short, you can expect the same heart and the same high standard of creative work, with even more support behind the scenes. Our day-to-day operations remain steady, with the same talented team continuing to bring your ideas to life with the creativity, care, and attention to detail you have come to expect. We are also excited to deepen our impact, expand our capacity, and find new ways to serve our incredible clients and creative community.

Thanks to the strong foundation Michelle has built, Willow is in a position to grow in all the right ways. That includes welcoming Nicole French to support our team. Nicole is a respected business leader and creative strategist who is stepping in to support and strengthen Willow’s operations. She brings a wealth of experience in marketing, design, and community building. She is a familiar face in the local business scene, known for her work with Route 93 and her leadership with the Downtown BIA. Most importantly, she shares Michelle’s values of authenticity, collaboration, and purpose-driven creativity.

Nicole will be working closely with the Willow team you already know and trust. Her role is to add support and insight so we can continue showing up for you with even more intention and clarity. This is a meaningful evolution that ensures Willow’s heart stays strong and its future continues to shine.

While we will see Michelle less, her spirit is woven into everything we do. Her influence lives on in our relationships, our creative approach, and the way we show up for one another. That is not going anywhere.

We are so grateful for what Michelle has built and so inspired by what is ahead for her, for Nicole, and for everyone who makes Willow what it is.

Thank you for being part of this story. Your trust and support mean everything to us.

With love,

The Willow Team 🌿